SEO Road Map - Tuesday September 13, 2022
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.
Exact Match
This is the search used to create this report.
Car insurance Saratoga
Variations
Variations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.
insurance 10, for 10, car 10, car insurance 10, saratoga 10, vehicle 9, saratoga car 6, saratoga car insurance 6, cars 4, for auto insurance 3
Leading
This means the tag content begins with the keyword match.
<tag>KEYWORD ...</tag>
Making Whole Tags
This means the only content in the tag is the keyword match.
<tag>KEYWORD</tag>
Entities
Entities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.
insurance 10, auto 10, saratoga 10, driving 10, auto insurance 10, insured 10, illinois 10, car 10, car insurance 10, property 9, liability 9, accident 9, vehicle 9, company 9, information 9, navigation 8, geico 8, safe 8, uninsured motorist 8, insurance company 8, cost 8, mobile 8, money 8, customer 8, credit 7, insurance companies 7, deductible 7, customer service 6, usaa 6, faq 6, average 6, login 6, tools 6, web 6, insurer 6, blog 5, zip codes 5, liability insurance 5, dui 5, methodology 5, language 4, cars 4, faqs 4, roadside assistance 4, prices 4, health 4, insurance premiums 4, speeding ticket 3, mercury 3, dollar 3, advertiser 3, business insurance 3, transportation 3
Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.
best car insurance 6, car insurance rates 5
Double Word LSI car insurance 10, auto insurance 10, zip code 9, img src 8, iframe src 7, insurance companies 7, doctype html 7, state farm 6, best car 6, div style 6, liberty mutual 5, renters insurance 5, roadside assistance 4, form method 4, homeowners insurance 3, link rel 3, insurance calculator 3, insurance agency 3
Single Word LSI type 10, quote 10, text 10, href 10, https 10, state 10, saratoga 10, height 10, var 10, input 10, style 10, insured 10, illinois 10, cen 10, min 10, top 10, low 10, width 10, span 10, insurance 10, col 10, auto 10, body 10, div 10, www 10, rel 10, html 10, new 10, image 10, alt 10, name 10, http 10, img 10, hidden 10, link 10, insure 10, title 10, content 10, head 10, car 10, class 10, value 10, src 10, form 10, none 9, required 9, price 9, action 9, tel 9, zip 9, method 9, aria 9, script 9, left 9, icon 9, vehicle 9, event 9, free 9, display 9, data 9, border 9, background 9, noscript 9, try 9, code 9, color 9, box 9, best 9, company 9, row 9, org 9, custom 9, rates 9, start 9, home 9, select 8, companies 8, iframe 8, product 8, cheap 8, contact 8, visibility 8, renters 8, true 8, button 8, homeowners 8, cost 8, center 8, customer 8, payment 7, png 7, relative 7, nofollow 7, strong 7, table 7, affordable 7, doctype 7, date 7, good 7, position 7, option 7, submit 7, public 7, placeholder 7, farm 6, gtm 6, margin 6, version 6, looking 6, disclaimer 6, business 6, font 6, cheaper 6, buy 6, align 6, reviews 6, sha 6, mutual 6, googletagmanager 6, assistance 6, cheapest 6, allstate 6, jpg 6, online 6, big 5, css 5, liberty 5, calculator 5, roadside 5, images 5, maxlength 5, insurers 5, url 5, motorcycle 5, ffffff 5, zipcode 5, today 5, padding 5, cars 4, agency 4, rental 4, absolute 4, language 4, static 4, aug 4, scope 4, sizes 3, stylesheet 3, solid 3, schema 3, document 3, utf 3, itemprop 3
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